ReTarget unifies audience orchestration, pacing, and learning for growth teams managing multi-million budgets. After a strategic raise, the company needed to leave the startup veneer behind and show up like the operating partner executives expect.
I collaborated with leadership to sharpen the promise, codify the messaging, and design an identity that flexes from investor decks to dense dashboards without losing clarity or confidence.
Design Direction
Precision and empathy had to coexist. Calibrated geometry, directional motion cues, and confident typography mirror how ReTarget constantly tunes campaigns while keeping operators in control.
A disciplined grid anchors every surface. Signal lines, pulses, and light gradients reinforce the idea of a platform that spots anomalies early, recommends action, and keeps large portfolios moving.
Narrative Architecture
Strategy workshops produced a shared language for revenue, compliance, and customer momentum. The resulting narrative boards align sales, product, and marketing on the promises each surface must reinforce.
Messaging Pillars
The value proposition distils into three modular pillars—Govern, Optimise, Accelerate—each with proof points for investor, operator, and customer audiences. Teams can now recombine the story without diluting it.
Identity System
Primary Wordmark Suite
The wordmark blends calibrated angles with softened terminals, striking a balance between precision and human partnership. Variants cover investor decks, UI chrome, and signage without losing recognition.
Signal Monogram
A directional “R” monogram doubles as the system’s motion cue. It leads animations, data pulses, and favicons—reinforcing the sense of constant optimisation.
Product Delivery
Product Surfaces
UI modules borrow the same motion language as the brand. Grid-aligned callouts and luminous gradients guide teams through pacing, anomaly detection, and recommendation workflows.
Executive Storytelling
Investor and customer decks inherit the same system. The presentation kit keeps the narrative intact whether the audience is procurement, finance, or the CMO.
System Foundations
Typography System
Degular Display drives headlines with measured confidence, paired with Degular Text for dense analytics views. The combination keeps data-dense surfaces legible while retaining personality.
Color Language
Beacon Blue and Vector Blue call attention to optimisation moments, while Depth Navy anchors compliance messaging. Clarity White preserves breathing room when teams ship new dashboards.
Results
ReTarget now arrives with the authority of a category leader. Sales has a language that frames value, the product team ships with a consistent toolkit, and stakeholders experience the brand with the same clarity across every surface.
From fundraising conversations to daily optimisation rituals, every touchpoint leans on one cohesive system—projecting reliability, data fluency, and the momentum growth teams expect from their Ad-Tech partner.
